Sources: Instagram has made lucrative offers, some in the hundreds of thousands of dollars, to some of TikTok's most popular creators to use Reels (Euirim Choi/Wall Street Journal)

Euirim Choi / Wall Street Journal:
Sources: Instagram has made lucrative offers, some in the hundreds of thousands of dollars, to some of TikTok's most popular creators to use Reels  —  Instagram makes lucrative offers to TikTok creators to join its competing service  —  Facebook Inc.'s FB 1.21% Instagram has offered financial incentives …