Advertima, which offers AI-backed software that tracks in-store shopping behavior, raises €15M Series A led by Swiss real estate firm Fortimo Group (Kyle Wiggers/VentureBeat)

Kyle Wiggers / VentureBeat:
Advertima, which offers AI-backed software that tracks in-store shopping behavior, raises €15M Series A led by Swiss real estate firm Fortimo Group  —  Advertima, a startup leveraging AI to customize in-store experiences, today closed a €15 million ($17.3 million) funding round.