Twitch is testing "multiplayer ads" that are chosen by the streamer and seen by everyone in the audience; creators can run polls after, earning them Bits (Bijan Stephen/The Verge)

Bijan Stephen / The Verge:
Twitch is testing “multiplayer ads” that are chosen by the streamer and seen by everyone in the audience; creators can run polls after, earning them Bits  —  The ads will be chosen by the streamer, and everyone in the audience will see the same thing