Retailers are using employee influencers on TikTok to garner organic reach, compensating them according to leaderboards built into employee advocacy platforms (Michael Waters/Digiday)

Michael Waters / Digiday:
Retailers are using employee influencers on TikTok to garner organic reach, compensating them according to leaderboards built into employee advocacy platforms  —  Brands and retailers are desperate to get their employees to post on TikTok.  —  Last week, GameStop encouraged store workers …