Chinese e-commerce platforms are gamifying upcoming Singles Day, the world's biggest shopping event, and adding social features to keep users in apps for longer (Xinmei Shen/South China Morning Post)

Xinmei Shen / South China Morning Post:
Chinese e-commerce platforms are gamifying upcoming Singles Day, the world's biggest shopping event, and adding social features to keep users in apps for longer  —  E-commerce platforms in China are gamifying the world's largest shopping festival to keep shoppers spending …