Behind the rise of TikTok's teen stars, content houses, and the D'Amelios, who this year have focused on establishing themselves as the first family of TikTok (Rachel Monroe/The Atlantic)

Rachel Monroe / The Atlantic:
Behind the rise of TikTok's teen stars, content houses, and the D'Amelios, who this year have focused on establishing themselves as the first family of TikTok  —  Collab day at Clubhouse Beverly Hills was scheduled to start at 2 p.m., but that time came and went and the mansion was still as sleepy as a college dorm on Saturday morning.