MediaRadar: Quibi spent $63M on TV, web, and print ads during its six-month lifespan, in fifth place behind other players in the streaming video category (John Koetsier/Forbes)

John Koetsier / Forbes:
MediaRadar: Quibi spent $63M on TV, web, and print ads during its six-month lifespan, in fifth place behind other players in the streaming video category  —  Raising $1.75 billion wasn't enough to make Quibi a success.  Nor was a massive spend on advertising.