Roku, approaching ~40% of broadband household penetration in the US, now often holds an upper hand in negotiations with streamers like HBO Max and Peacock (Todd Spangler/Variety)

Todd Spangler / Variety:
Roku, approaching ~40% of broadband household penetration in the US, now often holds an upper hand in negotiations with streamers like HBO Max and Peacock  —  In virtual deal talks over the past several months, Roku execs have delivered a basic message — in not so many words …