By adding financial services to their core offering, SaaS companies can open up new vertical markets and increase revenue per customer by 2-5x (Andreessen Horowitz)

Andreessen Horowitz:
By adding financial services to their core offering, SaaS companies can open up new vertical markets and increase revenue per customer by 2-5x  —  Today, about 90% of public SaaS companies and the 2019 Forbes Cloud 100 have subscription-based revenue models.